A Coachella Case Study
Whether or not you’re a festival person, it’s crazy to think how many people from all over the world head to the desert each April for Coachella. Influencers, models, Paris Hilton, Taylor Swift, the Biebs…
Between the two Coachella weekends and Stagecoach, the festival brings around $200 million to the desert.
That’s A LOT of people.
A LOT of people coming to a new town wondering what to do when they’re not partying at the Polo Grounds.
A LOT of people looking to spend major $$$.
Imagine all the people at Coachella Googling where to eat, where to shop, where to nurse their festival hangovers.
Because I’m in the business of creating hyperlocal blogs and helping people explore new cities, I love thinking about this stuff.
Whenever I travel — whether it’s an impromptu weekend trip to the desert or a planned out trip to London — I scroll through countless online platforms, taking notes on what catches my eye, what holds my attention… and what doesn’t.
To run a successful city publication it’s important to know you’re not just creating content for locals, you’re creating content that will also help tourists navigate your city.
Sometimes a city is more along the lines of “Where can I rent a surfboard?” rather than “Where can I get a cure for my hangover?” but each city publication the City Living Network builds is tailor-made to the heartbeat and vibe of the city with articles that are going to stand the test of time — articles that are going to help locals and tourists alike fall more and more in love with your town.
And most importantly, articles that will be Google-able for years to come.
The Internet is filled with information, but WHERE you get it, how it LOOKS, and whether or not it’s a TRUSTED SOURCE is going to be the deciding factor on whether or not people click on it, and whether or not it has staying power.
You want to get your information from a publication that you know is going to give a good vibe, with a well-designed layout, WITHOUT a bunch of in-your-face ads.
And that’s exactly what the City Living Network is going for… whether or not Taylor Swift is coming to visit.
