A Quick Trip to London for Some Inspo
I like to explore new cities often as a tourist to see what people are looking for, what platforms they are using, and what keywords they’re Googling.
When creating a publication for a new city, you’re not just creating content for locals, you’re creating content that will help tourists navigate your city for years to come.
You don’t know how many times on this trip I turned to Google to ask:
“What are the best pubs in Fitzrovia?”
“What gyms are in Chelsea?”
“What celebrities went to Cambridge?”
“Where can I rent bikes?”
“What is the best way to the airport?”
“Where is Abbey Road?”
“Where did Harry Styles grow up?”
I scrolled through countless online platforms, and with each scroll I took note on what caught my eye, what held my attention… and what didn’t.
Sometimes a city is more along the lines of “Where can I rent a surfboard?” rather than “Where can I cozy up with a book by a fireplace?” but each city publication the City Living Network builds is made with a sense of wanderlust, tailor-made to the heartbeat of the city with articles that are going to stand the test of time — articles that are going to help locals and tourists alike fall more and more in love with your city.
The Internet is filled with information, but where you get it, how it looks, and whether or not it’s a trusted source is going to be the deciding factor on whether or not it has staying power.
RUNNING A CITY PUBLICATION IS A DREAM JOB — AND A BIG RESPONSIBILITY — WHICH IS WHY YOU WANT TO LEARN FROM PEOPLE WHO HAVE ALREADY DONE IT SUCCESSFULLY, ENSURING YOU’RE GETTING IT DONE RIGHT FROM THE GET-GO.
If you want to start a publication highlighting the best of your city, schedule a free 45-minute consultation with me and let’s chat to see if it’s the right fit.
