FOR ONE BOONE REAL ESTATE AGENT
You already know how to get listings… this is how you get found first.
Boone Days is a live city guide to Boone and the High Country. One agent gets to own it. After that, nobody else in Watauga County can.
Your next buyer is searching right now. They just aren’t searching for you.
Somebody in Charlotte is typing "what does it cost to live in Boone" into Google tonight. They're six months out from a transaction and they haven't picked an agent, because it hasn't occurred to them yet that they actually need one.
That search lands on a random Zillow page. Or on a national relocation site written by someone who has never driven NC 105 in February.
By the time that person is ready to talk to an agent, they've read 40 pages about Boone… but none of those pages were yours.
And that’s a problem.
Agents that position themselves as the go-to guide in their towns are immediately top-of-mind for someone looking to buy or sell. They are the authority figure in town. They are already trusted. Which is half the battle when you’re swimming in a sea of agent profile photos.
Watauga County closed 359 sales in the first half of 2026, up 6.2% year over year, at a median price of $560,000. Every one of those buyers spent months reading online before they picked up the phone.
What if they already knew you?
But first, what actually is a city guide?
A city guide is a local publication people read on purpose. Not a real estate blog. Not a newsletter about your listings. It's the thing somebody sends a friend who's visiting, and the thing somebody reads at 11pm when they're thinking about moving.
Where to eat. Where to hike. Where to stay. And in the section built for movers, what it costs to live here and what winter actually does to your driveway.
One person runs each one, in one town. What they get out of it isn't traffic, it's position. They become the name locals and newcomers already trust, before anyone needs their services.
For an agent, that's the whole play. You're not advertising. You're the person who wrote the article they read four months ago.
NOW LET'S CHAT ABOUT BOONE, SPECIFICALLY.Boone Days already exists. It's live today.
Not a template. Not a concept. A working publication with its own brand, its own domain, and 21 published articles across six sections: Taste, Roam, Vibe, Nest, Glow, and Settle.
Settle is the one that matters most to you. It's the section built for people moving here.
Neighborhood guides across Downtown Boone, Blowing Rock, Banner Elk, Valle Crucis, Foscoe and Deep Gap.
What it actually costs, with the real Watauga tax rates.
What winter is actually like, including the parts that talk people out of it.
That last part is why it works. Nobody trusts a guide that only says nice things.
You wouldn't be buying “just a website.” You'd be running the town's trusted guide.
Boone Days isn't a landing page with your headshot on it. It's a legit local publication.
Where to eat, where to hike, where to stay, and where to live, written for people who already live here and people deciding whether to.
In practice that's about four articles a month and a handful of posts. We send the outlines. Our CLN assistant, which is an AI trained on the whole system and on your city specifically, turns them into the Boone version.
You then spend 20 minutes making them sound like somebody who has actually driven the road in February, which is the only part nobody can do for you.
Every month you post helpful content, you become a valuable source people trust, you attend community events and show up around town.
Once a quarter, you publish a Boone market update. Median price, days on market, what actually sold and where.
Local businesses email you asking to be included. Readers ask you where to take their in-laws. And the person who has been reading your neighborhood guides since March eventually needs an agent, and you're the only one they've been listening to for months.
"But I'm an agent, not a writer."
And we love you for that! The writing part we solved. You get the outlines, the CLN assistant drafts the Boone version, and you spend 20 minutes making it sound like a person who actually lives here.
And mega perk: there’s already 21 articles on the site!
Introducing the CLN assistant, (aka: the genius that does the writing).
Every publisher gets the CLN assistant. It's an AI assistant we built and loaded with the entire system: how a local article is structured so it ranks on both Google and AI, the outreach scripts for getting local businesses to work with you, and the full course that sits behind all of it.
The first thing you do is fill in a one-time Boone profile. Your neighborhoods, your seasons, the places you'd actually send someone, the things about this town that only a local knows. After that, everything it produces comes out sounding like Boone instead of sounding like anywhere.
And yes, you could do a version of this in ChatGPT. You'd start from an empty box every time, re-explaining what a guide article is, how it has to be built to rank, and everything you know about Boone. Then you'd edit a draft that came out a bit different from last month's.
This one already knows. We taught it the system, you finished the lesson when you filled in your Boone profile, and now you just open it and go.
THE WHOLE POINT OF THISThe guide stays a guide. You're the name on it, not the subject of it.
Boone Days doesn't become your listing site. Let’s get real: Nobody really reads a realtor's blog. What works is the opposite: a guide that's genuinely useful, published by somebody who happens to be a Boone agent, said plainly at the bottom of every article and on the About page.
So a buyer reads your neighborhood guide in March, your cost of living breakdown in April, and your winter piece in May. By June they've spent an hour with you and they've never once been sold to. Then they see who writes it.
That's the whole mechanism. Trust first, name second, call third. Push it the other way and you get a brochure nobody finishes.
Compare it to the leads you're already paying for.
Portal leads run $139 to $223 each on average and can pass $400. Then they go to two or three agents at once, and you race the other two to the phone.
Content and SEO leads run $7 to $30 each once the page is ranking. They arrive already having read you.
The standard lead-gen budget is about 10% of your annual commission income.
But running your own city guide? Kinda priceless if we’re being tecnical.
BUT BEFORE YOU TAKE MY WORD FOR ITHi, I’m Lindsay DeLong and I’ve built 27 city guides across the US.
I'm a journalist. 20 years in. I started Laguna Beach Living as a side project, it turned into my full-time business, and enough people asked me how I did it that I started building the same thing for other people and handing them the system that runs it.
That's City Living Network. We build city guides, hand them over, and back the person running one with the monthly content, the tools, and the exclusivity that keeps their town theirs.
Here are some of our current publishers:
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Jamie Kamber from Destin Snapshots
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Kim Genung from Locally Boulder
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Amy & Gemma from Naples Days
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Kama Hagar from Maui Makai
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Angela Christine from Las Vegas Parents Club
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Kristin Augustine from Dana Point Days
One agent. One city. That's the whole model.
AND NOW... THE INVESTMENT:$5,500 to own Boone Days.
The branding, the domain name, the website, the articles…
And then $400 a month to keep Boone exclusively yours.
Cancel any month. The site stays yours.
The $5,500 transfers the site, the brand and the domain to you outright. That's permanent, and it doesn't come back to us under any circumstance.
The $400 a month is the Network: exclusivity, the CLN assistant, the monthly outlines and social calendar, the calls, the group chat, and hosting, domain, Google Workspace and email all covered by us. Your rate never goes up while you're active.
Guides are priced to their market.
AND JUST SO WE’RE CLEAR.While you're active, no other Boone agent can join the Network, buy this site, or run a competing guide under our City Living Network roof.
And if you ever choose to leave the Network, you always retain ownership of your site.
What the monthly covers.
BooneDays.com is yours the moment you buy it. This is what the Network adds on top, for as long as you're in it.
Every month: Four article outlines and a full social calendar. The CLN assistant turns them into Boone versions in about 10 minutes, so you're editing, not writing from scratch.
Every month: A call with other publishers in the Network, each running guides in other cities, plus the group chat in between.
While you're in: Boone is exclusively yours. No other Boone agent can join the Network or run a guide under our roof.
While you're in: Hosting, your domain, Google Workspace and your email platform, all covered by us.
While you're in: The CLN assistant, plus every update as it ships.
Whenever you need it: A human. You email me and you get me, not a help desk.
One closing covers it.
North Carolina's average buyer-agent commission is 2.73%. On Watauga County's $560,000 median, that's $15,288 gross. After a standard brokerage split, roughly $7,600 in your pocket.
Commission data: Clever Real Estate, February 2026 survey. Median price and sales volume: High Country MLS, first half 2026.
What happens after you apply:
Step 1 · You fill in the application. Four minutes.
Step 2 · I read it. If it's a fit, you get a link to book a call within two business days.
Step 3 · We talk for thirty minutes. Your questions, my questions, and an honest read on whether this works in your market.
Step 4 · Signed contract, then payment.
Step 5 · The site, the brand and the domain transfer to your name within a week.
Step 6 · You fill in your Boone profile and get access to the CLN assistant, the group chat and the current month's content drop. We add you to the group chat, and you’re invited to our next monthly Publisher’s call.
Step 7 · You publish your first article. (We’ll guide you!)
Boone Days stays live the whole time. Nothing goes dark while it changes hands.
FAQ
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You own it. The $5,500 transfers the site, the brand and the domain to you outright, and none of that comes back to us under any circumstance. The only thing that's ever rented is exclusivity, and that's what the monthly covers.
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No. Cancel any month and you keep the site, the brand, the domain and everything published on it. What you'd lose is exclusivity, the assistant, the monthly outlines and social calendar, the calls, the group chat, and the bills we cover, so hosting, your domain and Google Workspace would move to you. And we'd be free to license a Boone guide to another agent. Most people stay for that last reason, not because of a contract.
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Yes. Ask us and we'll quote the outright number, which is higher, because the site sells with the network revenue attached. You'd own everything and have no exclusivity, no assistant and no monthly content.
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We'd steer you away from it, and this is the part most agents get wrong. A listings feed turns a guide people trust into an ad people skip, and it retroactively makes every article look like bait. The better move is a quarterly Boone market update in the Settle section: median price, days on market, what sold and where. Same expertise, published as journalism instead of advertising, and it's the article a mover actually reads. Your conversion path is one Work With Me page plus the byline at the bottom of every article.
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The site, brand and domain are yours to sell. Network membership and exclusivity don't transfer with a sale, so a buyer would start their own membership with us.
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While you're active, they're told no. That's not a courtesy, it's the product. One guide per city is the rule the whole network runs on, and it's the reason the monthly exists.
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The 21 already on the site are written and included. Going forward, you do, and you're not starting from a blank page. We send four outlines a month, the CLN assistant turns them into the Boone version using your city profile, and you edit. The local detail is the part that has to come from you, because it's the part readers can tell you didn't make up.
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Plan on an hour a week, and you'll usually spend less.
We recommend one article a week. The outlines arrive monthly, and the CLN assistant turns one into your Boone version in under ten minutes, complete with the title, the SEO fields and the meta description. The rest is you reading it, swapping in the detail only somebody who lives here would know, picking an image and hitting publish.
The writing is the fast part. The local knowledge is what makes it worth reading, and that's the bit that has to come from you.
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No, and it isn't where the leads come from. Search is. Somebody Googling "cost of living in Boone" is the reader who turns into a client, and that's driven by the articles. Instagram builds the local relationships that make businesses want to work with you, and the social calendar is included if you want it. Plenty of publishers run both. Search is the engine.
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No, and we'd rather tell you now than have you find out in week two. Boone Days is being handed over as a content asset: the site, the brand, the domain and 21 published articles. There's no Instagram following attached and no meaningful email list. What you're buying is a publication that's built and ready to run, not an audience that already exists. Building that part is the work, and it's the work we hand you the system for.
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Search takes months, not weeks. An article published today typically needs a few months before it ranks and starts pulling in readers on its own, and the guide gets stronger the longer you publish. Anyone who tells you a content asset produces leads in thirty days is selling you something else.
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Two things to square with your broker-in-charge before you start, and neither is a blocker. North Carolina requires their consent before you advertise, and it requires your firm's name to appear in advertising of brokerage services, readily apparent rather than buried behind a click.
In practice that's one line. The byline on every article and on the About page reads "[Your name] is a real estate broker with [Your firm] in Boone." Your restaurant roundups aren't advertising brokerage services. Your market updates and your Work With Me page are. The byline covers you either way, so it's built in from day one.
Confirm the specifics with your broker-in-charge, because firms layer their own policies on top of the state rules.
Apply for Boone Days
Only one agent gets Boone. Filling out this form takes about four minutes. If it’s a fit I’ll send over a link to book a call. Looking forward to it!
Your details stay with City Living Network. We don't share or sell them.