ONE AGENT. ONE CITY.
You already know how to get listings… this is how you get found first.
Boone Days is a live city guide to Boone and the High Country.
CURRENTLY AVAILABLE FOR ONE AGENT TO OWN AND OPERATE.
Your next buyer is searching right now. They just aren’t searching for you.
Somebody in Charlotte is typing "what does it cost to live in Boone" into Google tonight. They're six months out from a transaction and they haven't picked an agent… because it hasn't occurred to them yet that they actually need one.
That search lands on a random Zillow page. Or on a national relocation site written by someone who has never driven NC 105 in February.
By the time that person is ready to talk to an agent, they've read 40 pages about Boone… but none of those pages were yours.
And that’s a problem.
Agents that position themselves as the go-to guide in their towns are immediately top-of-mind for someone looking to buy or sell.
They are the authority figure in town. They are already trusted. Which is half the battle when you’re swimming in a sea of boring agent profile photos.
According to High Country MLS, Watauga County closed 359 sales in the first half of 2026, up 6.2% year over year, at a median price of $560,000. Every one of those buyers spent months reading online before they picked up the phone.
What if they already knew you?
But first, what actually is a city guide?
A city guide is a publication run by a local who loves their town. Not a real estate blog. Not a newsletter about your listings. It's the thing somebody sends their friend when deciding where to go to dinner tonight… and the thing somebody reads at 11pm when they're thinking about moving here.
Where to eat. Where to hike. Where to stay. And in the section built for buyers/sellers, what it costs to live here and what winter actually does to your driveway.
When someone runs a city guide, they’re getting more than visits to their website, they’re gaining authority. They become the name locals and newcomers already trust, before anyone needs their services.
For an agent, that's the whole play. You're not advertising. You're the person who wrote the article they read four months ago.
NOW LET’S CHAT ABOUT BOONE, SPECIFICALLY
Boone Days already exists. It's live today.
Not a template. Not a concept. A working publication with its own brand, its own domain, and 14 published articles across six sections: Taste, Roam, Vibe, Nest, Glow, and Settle.
Settle is the one that matters most to you. It's the section built for people moving here.
A neighborhood guide covering Downtown Boone, Blowing Rock, Banner Elk, Valle Crucis, Foscoe and Deep Gap, sorted by county, tax rate, elevation and flood risk.
What it costs to live here.
Nine things to know before moving.
What winter is actually like (including the parts that talk people out of it).
That last part is why it works. Nobody trusts a guide that only says nice things.
You wouldn't be buying “just a website.” You'd be running the town's trusted guide.
Boone Days isn't a landing page with your headshot on it. It's a legit local publication that YOU’RE Editor-in-Chief of.
Where to eat, where to hike, where to stay, and where to live, written for people who already live here and people deciding whether or not they want to.
Every month you post helpful content, become a valuable source people trust, and show up around town just like you normally do.
Local businesses email you asking to be included. Readers ask you where to take their in-laws. And the person who has been reading your neighborhood guides since March eventually needs an agent, and you're the only one they've been listening to for months.
"But I'm an agent, not a writer."
And we love you for that! The writing part we solved. You get the outlines, our CLN assistant drafts the Boone version, and you spend 20 minutes making it sound like a person who actually lives here.
And, mega perk: you’re not starting from scratch… there’s already 14 articles on the site!
Introducing the CLN assistant, (aka: the genius that does the writing).
Every publisher gets their very own CLN assistant. It's an AI assistant we built and loaded with our entire city guide system: how a local article is structured so it ranks on both Google and AI, the outreach scripts for getting local businesses to work with you, and the full course that sits behind all of it. (We’ve launched 27 city guides across the country and have trained it on years of trial-and-error.)
The first thing you do is fill in a one-time Boone profile. Your neighborhoods, your seasons, the places you'd actually send someone, the things about this town that only a local knows.
After that, everything it produces comes out sounding like Boone instead of sounding like anywhere.
We taught it the system, you finished the lesson when you filled in your Boone profile, and now you just open it and go.
THE WHOLE POINT OF THISThe guide stays a guide. You're the name on it, not the subject of it.
Boone Days doesn't become your listing site. Let’s get real: Nobody really reads a realtor's blog.
What works is the opposite: a guide that's genuinely useful, published by somebody who happens to be a Boone agent, said plainly at the bottom of every article and on the About page.
A buyer reads your neighborhood guide in March, your cost of living breakdown in April, and your winter piece in May. By June they've spent an hour on your site and they've never once been sold to. Then they see who writes it.
That's the whole mechanism. Trust first, name second, call third. Push it the other way and you get a brochure nobody finishes.
BUT BEFORE YOU TAKE MY WORD FOR ITHi, I’m Lindsay DeLong and I’ve built 27 city guides across the US.
I'm a journalist. 20 years in. I started my own city guide, Laguna Beach Living, as a side project before turning it into my full-time business. When people from other towns started asking how I did it, I built City Living Network as a way to get them started, complete with the structure, monthly content, and system that runs it.
Meet some of our current publishers:
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Jamie Kamber from Destin Snapshots
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Kim Genung from Locally Boulder
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Amy & Gemma from Naples Days
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Kama Hagar from Maui Makai
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Angela Christine from Las Vegas Parents Club
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Kristin Augustine from Dana Point Days
One agent. One city. That's the whole model.
WHAT YOU'RE BUYING:BooneDays.com
The domain, the brand and everything published on it transfers into your name.
This includes your full brand asset pack: the logo in every color variation, submarks, and custom Instagram graphics built for each of your launch articles, so your feed matches your site from day one. (And yes, we can customize it to match your current branding.)
Plus, you get 14 articles already written, four of them in the Settle section, specifically designed for people looking to buy or sell.
This is all permanently yours, no matter if you join the CLN Monthly Membership or not.
If you decide to stay in the Network…
The CLN Monthly Membership is optional and runs for as long as you choose to stay. Cancel any month.
Boone, exclusively yours. We will not create another city guide for anyone in your city. You have full exclusivity.
We send four article outlines and a full social calendar every month.
The CLN assistant, plus every update. It turns each outline into the Boone version in about 10 minutes, so you're editing, not writing from scratch.
Monthly calls with publishers across the country, plus the IG group chat in between.
Customized templates, media kits and contracts as we build them.
Hosting, your domain, Google Workspace and Squarespace email marketing, all covered by us.
The full nine-module City Living Network course, the same one every publisher gets. Everything from writing a local article that ranks to pricing and pitching local businesses (if that’s something you want to do).
Support when you're stuck. Email me and you get me, not a help desk.
One closing more than covers it.
North Carolina's average buyer-agent commission is 2.73%. On Watauga's $560,000 median that's $15,288 gross, roughly $7,600 after a standard split.
Commission data: Clever Real Estate, February 2026 survey.
What happens next:
Step 1 · Book a 15 minute call.
Step 2 · We talk. I walk you through the site and the articles, you ask whatever you want, and you get an honest read on whether running your town’s city guide is a good fit for you.
Step 3 · If it's a match, sign the contract, then payment.
Step 4 · The site, brand and domain transfer to your name within a week.
Step 5 · Your editor profile goes up on the About page. Your photo, your story, your contact details. It stays a publication with YOU as the name behind it.
Step 6 · You get access to the CLN assistant, the group chat and the current month's content drop, plus an invite to our next monthly Publisher's call.
Step 7 · You publish your first article. We'll guide you through it.
BooneDays.com stays live the whole time. Nothing goes dark while it changes hands.
FAQ
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It’s a one-time purchase for the site, domain, branding, and articles.
You’re also welcome to join the CLN Monthly Membership for additional perks.
We’ll go through both numbers on the call and talk through what option fits best for you. -
You own the site, the brand, the domain and everything published on it, permanently.
Cancel the CLN Monthly Membership, and all of that still stays yours.
What stops with the CLN Monthly Membership is the Network access: exclusivity, the CLN assistant, the monthly outlines and social calendar, the calls and the group chat, and the bills we cover, so costs associated with hosting, domain and Google Workspace would move to you.
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While we can’t control everyone in town, if anyone inquires about starting another city guide with City Living Network while you're still in the CLN Monthly Membership, they are told no.
One guide per city is the rule the whole network runs on, and it's one of the biggest perks of the membership.
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Plan on an hour a week, although you'll usually spend less.
We send four outlines a month, the CLN assistant turns each one into your Boone version in under ten minutes complete with title, SEO fields and meta description.
You then edit it to make it sound like YOU!
The writing is the fast part. The local knowledge is what makes it worth reading, and that's the important part YOU bring to the table.
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You're not ever starting from a blank grid.
You get Instagram templates for all your launch articles, and I set up your newsletter with an automated freebie already running so people can subscribe from the day you take it over.
Add the monthly social calendar and the four article outlines and there's something to post every week that you didn't have to invent.
Somebody googling "cost of living in Boone" is the reader who turns into a client, and that's driven by the articles.
Instagram builds the local relationships that make businesses want to work with you.
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We'd steer you away from it, and this is the part most agents get wrong. A listings feed turns a guide people trust into an ad people skip, and it retroactively makes every article look like bait.
Your name goes at the bottom of every article and on the About page, and that's enough.
If you want to write about the market, a market update in the Settle section does that job without turning the guide into a brochure.
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Yes. Before it transfers I'll change the colors and fonts to whatever you use. After that it's your site, so you can change anything you want, add pages, rename sections, restructure it.
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Usually not, but every brokerage has its own advertising and branding policies, so you'll want your broker-in-charge to approve it. We make that easy by building your brokerage disclosure directly into your byline.
Want to own Boone Days?
Only one agent gets Boone, and this page gets deleted the day somebody signs.
Start with 15 minutes. I'll show you the site, what's included and exactly how I'd use it if I were a Boone agent.
Rather email first?
Your details stay with City Living Network. We don't share or sell them.
ONCE IT’S TAKEN, IT’S TAKEN.