How to Host Community Events (Like This Halloween Puppy Party)
One of my favorite parts of running a city guide is teaming up with local businesses to create fun events.
(I mean, can we please take a moment for this Halloween Puppy Party I threw with Laguna Beach Living?)
We went all out with Orange County’s go-to event planner, The Picnic Style, for a spooky get-together complete with adorable pups in costumes (Beverly was a witch, and Benny came out as a taco 🌮, obviously).
There was local wine, local charcuterie, local florals, and, of course, lots of furry local friends.
It was pure magic, and the best part?
We did it for free.
HERE’S HOW WE COLLABORATED WITH LOCAL BUSINESSES & LOCALS TO THROW A COMMUNITY PARTY
1️⃣ Partner with Local Brands
Seek out small businesses that match your event’s vibe and mission. For this Puppy Party, we collaborated with a local picnic company, a talented photographer, a charcuterie company, and a creative florist. Working together brought our vision to life, and it gave these businesses a chance to shine in their element and be featured on Laguna Beach Living.
2️⃣ Choose a Fun Theme
Themes make events memorable and bring people in. Whether it’s a seasonal event or something unique like a ‘Puppy Party,’ a creative theme makes your event stand out and creates buzz. For us, the Halloween vibe made everything feel extra special and a little spooky/magical. 🎃
3️⃣ Invite Community Members (or DOGS)
Bring together local influencers (including those with four paws 🐶), small business owners, and community members with strong followings. Tagging everyone involved builds connections, showcases their work, and creates just a touch of FOMO that makes people want to score an invite to the next one!
(FUN FACT: Some of these “influencer dogs” had upwards of 300K FOLLOWERS! Talk about major exposure… for FREE!)
4️⃣ Capture Every Moment
Hiring a local photographer to document the day not only supports another small business but also gives you beautiful content to share. Those photos help keep the event alive online, and grow your audience long after the party’s over.
Plus, all the businesses get to share professional photos of the event, creating buzz/FOMO!
Curious About Hosting Events Like This?
If you’ve ever dreamed of being the go-to person for community events and creating fun moments like this, a city blog could be your perfect platform.
At City Living Network, we give you all the tools and strategies you need to start a blog that not only highlights your town but also lets you bring people together in meaningful, memorable ways.
(Just look at how much Bev and Benny loved it!)
Let’s Make You the Go-To Expert in Town
If you’re ready to build long-term trust, grow your influence, and finally have a platform that works for you — let’s chat.
Learn more about our licensing program or book a call below if you want to talk about your market.
