Hyperlocal media is the future.
WEB DESIGN, COURSE & CONSULTING
The City Living Network is a web design service and course that run alongside each other to build a hyperlocal digital publication from start to launch in just 30 days.
We work with you to build a stylish website you’re proud of, write the first 10 blog articles, share email templates for advertising, create graphics, and design a Media and Launch Kit that will get a whole ‘lotta HELL YESSES.
Lindsay has parlayed her 20+ years of experience in the digital marketing space into a game plan that every publication needs to launch and be successful.
This is an investment for people who are ready to take the next step in their career — and for those who want to highlight a city they are truly passionate about.
CITY LIVING NETWORK COURSE MODULES
deliverables
WEB DESIGN & BRANDING:
A personalized Squarespace website based on your city with 5 content pillars and two SEO-optimized articles in each category (for a total of 10 launch articles).
A wordmark logo, submark, color palette, font selection and mood board will be created based on the brand’s style and will be approved by the client before the site design.
A video walkthru of the backend of the site along with an introduction to website analytics in order to track blog statistics and progress.
NEWSLETTER MARKETING:
Individualized newsletter design and implementation through Squarespace Marketing that will coincide to match your site.
An opt-in “freebie” on the topic of your choice to attract newsletter subscribers.
Professional email setup through Google with a clickable email signature.
Video guides on how to work the website backend and upload a blog.
FORMING A TEAM & CREATING STRUCTURE:
An in-depth guide on how to create your dream team, find writers, photographers, and interns, including sample email templates to send to potential candidates.
ADVERTISING & MEDIA TRAINING (WITH TEMPLATES!):
Ready-to-go Media and Launch Kits with reusable templates to send out to brands and potential collaborations.
Plug-and-play email templates for advertising, PR, brand outreach, restaurant outreach, giveaways, and media stays.
SOURCING FREE CONTENT & MAINTAINING STRUCTURE:
A go-to guide on how to source free photos and what our favorite photos sites are.
A sample editorial calendar to keep your articles organized and on-track throughout the year.
A list of our 50 go-to content ideas.
SOCIAL MEDIA, PINTEREST, & CANVA GRAPHICS:
The securing of social media accounts, including Instagram, Pinterest, TikTok, and Facebook.
The optimization and setup of Pinterest.
How to perform keyword research and a glimpse into SEO.
Reusable plug-and-play Canva graphics for Instagram and Pinterest.
Video guides on how to create both TikTok and Instagram Reels.
HOW TO PODCAST:
What podcast equipment you need to sound professional and how to set it up.
How to record, edit, and publish your podcast from start to finish.
*Lindsay will also do a live sample podcast interview with you as practice.
PR & AFFILIATE TRAINING:
A video walkthru of an affiliate site that covers how to find, approach, and apply to become an affiliate for your favorite brands.
How to find local PR companies that will gift you products and experiences.
LAUNCH STRATEGY & BUZZ:
Launch strategy and graphics to create buzz around the launch of your site.
PLUS +++:
1 month of weekly one-on-one consulting with Lindsay to answer any questions, as well as unlimited texting during business hours.
3 monthly group calls to discuss strategy with fellow peers who have recently launched their own sites.
Lifetime access to your course so you can go through it at your own pace.
process
30-day timeframe. After enrollment you will receive an onboarding document and your spot will be reserved.
1st week: mood board, logos, and site design
2nd week: edits, content creation, and graphics
3rd and 4th week: SEO, newsletter, social media, Pinterest, media kits, launch strategy, giveaways, launch party, etc.
Each course is customized to fit your specific city.
START A PUBLICATION IN YOUR CITY NOW!
* EMAIL FOR QUESTIONS & AVAILABILITY *