What It Actually Looks Like to Run a City Guide

One of the most common questions people have is what being a City Living Network Editor actually looks like in real life.

Not in theory, not in a strategy doc — but day to day.

The best way to understand it is to look at what our current editors are already doing in their cities.

In Naples, Amy and Gemma turned Naples Days into something you’ll actually see around town — including a branded Naples Days VW bus that cruises around. It’s become part of their presence locally, not just something that lives online.

They’ve also hosted things like a holiday cocktail workshop with VINCE and a gorgeous beachside paint event, bringing their audience into real, in-person experiences.

In Maui, Kama is consistently publishing weekly articles on Maui Makai, sending newsletters, and showing up daily on Instagram — while also hosting seasonal markets that bring together 20-30+ local businesses at a time.

It’s become a way for her to connect people, not just create content.

In Boulder, Kim hosted a holiday market for Locally Boulder on a local farm with over 200 people (and alpacas), blending community, content, and real-life experience into one event.

She’s also done press stays in places like treehouses, turning those experiences into content that feels both elevated and local at the same time.

Across the network, it doesn’t look one specific way.

Some editors lean into events.

Some focus more on content and partnerships.

Some build a strong presence through social and storytelling.

But the common thread is this:

They’re already out in their city — going to dinner, trying new places, exploring, connecting — and now they have a platform that turns those everyday experiences into something bigger.

Something visible.

Something that opens doors.

It doesn’t require a completely new lifestyle.

It builds on the one you already have.

And over time, it becomes something people recognize you for.