How It Works

Each city guide is built around one simple idea: one editor, one city.

From there, your role is to show up consistently and build something people in your area start to recognize.

You’re not starting from scratch.

Your city guide is already built for you, including your website, branding, and a set of initial articles, so you have something real to launch with from day one.

Once everything is live, your focus shifts to building momentum.

That typically looks like:

• Posting regularly on Instagram
• Publishing articles based on places you’re already going
• Sending occasional newsletters
• Reaching out to local businesses, events, and experiences

There’s no complicated system behind it.

Most editors are simply documenting what they’re already doing — dinners out, weekend plans, new spots they’re trying — and turning that into content.

Over time, that consistency starts to compound.

People begin to recognize your guide, local businesses start reaching out, and opportunities begin to come in naturally.

Things like:

• Invitations to events
• Brand collaborations
• Hosted experiences
• Local partnerships

At the same time, you’re supported with a structure behind the scenes, including resources, content ideas, and monthly calls with other editors building in their own cities.

There’s no one way to grow your guide.

But the process is simple:

Start with a strong foundation, show up consistently, and let it build over time.

If that feels like something you’d want to step into, you can apply below.