The City Guide IG
STARTER KIT
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A STEP BY STEP COURSE AND STRATEGY CALL, designed to help YOU LAUNCH A LOCAL CITY GUIDE ON Instagram.
ON THIS IDEA?
HAVE YOU BEEN SITTING
→ You love the idea of starting a city guide, but you’re not sure what to post first, how to introduce it, or how to make it feel like a real thing.
→ You’re always sharing restaurant recs, shopping ideas, events, and local finds, but you haven’t figured out how to turn that into a clear Instagram concept.
→ You don’t want to spend months guessing your way through content, branding, captions, giveaways, outreach, and what to say to local businesses.
→ You’re curious about building something local, creative, and community-based, but you’re not ready to invest in a full website or bigger business build yet.
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YOU DON’T NEED your whole business FIGURED OUT TO START.
Most people get stuck because they think they need the perfect name, polished brand, website, media kit, pricing, content plan, confidence, and local business relationships before they can begin.
But that is exactly why the idea stays an idea.
The better way to start is smaller and smarter: build the Instagram guide first.
Learn what you like posting. Find your voice. Start showing up locally. See what people respond to. Begin building relationships with restaurants, shops, wellness studios, hotels, realtors, and local brands.
The City Guide IG Starter Kit gives you the structure to do that without guessing. You’ll get the lessons, templates, launch plan, content prompts, media kit, pitch scripts, and 90-day roadmap to start your local guide with clarity before investing in a full website or bigger business build.
YOUR IG STARTER KIT
INCLUDES
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EVERYTHING YOU NEED TO START your local Instagram guide WITH A PLAN.
FOUNDATION
Get clear on what your guide is, who it’s for, and what makes your local point of view worth following. You’ll define your niche, content pillars, voice, one-sentence description, and Instagram bio so your account feels clear from day one.
SET UP
Build the look and system for your guide without overcomplicating it. You’ll choose a simple starter look, customize your Canva graphics, learn how to shoot like an editor on your phone, and create a caption system that sounds local, useful, and actually like you.
LAUNCH
Follow a focused launch plan so you’re not staring at a blank screen wondering what to post. You’ll learn how to introduce your guide, what to share first, how to create early momentum, and how to get in front of the right local audience.
GROW
Create consistency. You’ll get a signature weekly series, a post idea bank you can pull from again and again, simple Instagram tactics to help your content get seen, and a batching system so you’re not scrambling.
EARN
Start creating local partnership opportunities. You’ll learn how to begin with trades, build your media kit, send a simple pitch email, set starter rates, and understand what to offer when a local business asks how to work with you.
SUPPORT
When you’ve worked through the kit and you’re ready, you can book your included 45-minute strategy call with Lindsay. We’ll talk through your city, your Instagram plan, your positioning, and your next best move.
MEET YOUR GUIDE
Lindsay DeLong
FOUNDER AND CEO
I started Laguna Beach Living because I loved my town and wanted a better way to share the restaurants, shops, events, stories, and local businesses that made it special.
That one Instagram account grew into a full-time media business with a website, newsletter, paid partnerships, press trips, and a local community that actually uses it.
It also became the foundation for City Living Network, a national network of women building local guides in their own cities.
After launching more than two dozen city guides across the country, I created the City Guide IG Starter Kit to give you the clear, lower-lift starting point I wish I had.
Inside, you’ll learn the same framework I’ve used to build, launch, grow, and monetize local city guides, simplified into an Instagram-first roadmap so you can start with clarity.
SUCCESS
STORIES
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A city guide built around local stories, events, and community connection grew into a trusted platform with annual advertisers and real-world gatherings.
Maui Makai
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Within 19 hours of launching, Best of Boone secured a $1,750 advertising partnership, showing what can happen when a local guide has clear positioning from day one.
Best of Boone
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One local Instagram account became a full-time media business with a website, newsletter, paid partnerships, press trips, and a loyal local audience.
Laguna Beach Living
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Built in a market full of local restaurants, shops, wellness studios, and outdoor lifestyle content, Locally Boulder shows how a city guide can give a community one beautiful place to discover what’s local.
Locally Boulder
WHAT’S
INSIDE
HERE’S WHAT YOU’LL work through in the 31-lesson STARTER KIT.
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Define your city guide concept from the ground up. You’ll choose your niche, name, handle, content pillars, voice, one-sentence definition, Instagram bio, and learn why local businesses partner with city guides.
You’ll also get a Quick Start Checklist so you know exactly where to begin.
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Create the look and system for your guide. You’ll build your starter visual direction, customize 30 Canva graphics, learn how to shoot cohesive photos, and create captions that sound useful, local, and like you.
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Follow a focused four-week launch plan. You’ll learn what to post first, how to introduce your guide, how to plan a local giveaway, and how to coordinate the emails, captions, and graphics that help get your account in front of the right people.
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Build consistency after launch. You’ll get a post-idea bank, Instagram growth tactics, a batching system, and a week-by-week plan to build momentum, authority, and local recognition.
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Learn how to start creating local partnership opportunities. You’ll start with trades, build your media kit, send a cold pitch email, set starter rates, and learn how to package simple offers for local businesses.
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When you’ve worked through the kit, you can book your included 45-minute strategy call with Lindsay to talk through your city, your Instagram plan, and your next best move.
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CHOOSE YOUR starting point.
Get instant access to the full City Guide IG Starter Kit, including all 31 lessons, Canva graphics, media kit template, pitch scripts, the 90-day roadmap, and your included strategy call.
PRICING
PLANS
PAY-IN-FULL
$497
3 MONTHLY PAYMENTS
$179/m for 3 months
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No. This is built specifically for launching on Instagram first, so you can test the idea before investing in a website.
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No. Local businesses care about reach to their exact customers — a small, hyper-local audience is often more valuable to them than a big scattered one.
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Smaller cities often work better. Less competition, more loyalty, easier relationships with local businesses.
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You don't need to be. Your phone is your camera, Canva is your design tool, and the 30 templates do the design heavy lifting. If you can type a caption, take photos on your phone, and edit a Canva template, you can get started.
& ANSWERS
QUESTIONS
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You can work through the lessons in a week or two. The 90-day launch plan is exactly that — 90 days, mostly two or three focused hours a week.
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No. The City Guide IG Starter Kit teaches you how to start your own Instagram-based local guide independently. It does not reserve a city within City Living Network, include territory exclusivity, or include a done-for-you website or custom brand build.
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Yes. If you decide to apply for the full City Living Network website/network option later, your Starter Kit enrollment can be credited toward that investment if your city is still available and you’re approved.
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The Starter Kit teaches you how to position your guide, create useful local content, build a simple media kit, and begin pitching starter partnerships. It does not guarantee income, but it gives you a clear path to start creating opportunities with local businesses.
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IF YOU’VE BEEN WAITING FOR A CLEAR SIGN TO start your city guide THIS IS IT.
The City Guide IG Starter Kit gives you the structure, templates, roadmap, and support to finally launch your local guide on Instagram with clarity.
