The City Guide IG

STARTER KIT

↓

A STEP-BY-STEP COURSE AND STRATEGY CALL designed to help YOU LAUNCH A LOCAL CITY GUIDE ON Instagram.

Multiple digital screens displaying a website titled 'Success Stories' with images of beaches, palm trees, people with luggage, and cityscapes.
JOIN THE COURSE TODAY

Open enrollment closes
Friday, June 12 at 11:59pm, PST.

Woman with reddish hair wearing a light-colored dress, standing on a balcony taking a photo of the ocean with a smartphone, overcast sky, a glass of drink on the railing.
A sandy beach with a large palm tree in the foreground, and people swimming and walking near the water in the background.

ON THIS IDEA?

HAVE YOU BEEN SITTING

→ You love the idea of starting a city guide, but you’re not sure what to post first, how to introduce it, or how to make it feel like a real thing.

→ You’re always sharing restaurant recs, shopping ideas, events, and local finds, but you haven’t figured out how to turn that into a clear Instagram concept.

→ You don’t want to spend months guessing your way through content, branding, captions, giveaways, outreach, and what to say to local businesses.

→ You’re curious about building something local, creative, and community-based, but you’re not ready to invest in a full website or bigger business build yet.

A sandy beach with a large palm tree in the foreground, a few people walking near the shoreline, and others swimming in the ocean, with cloudy sky above.

↓

YOU DON’T NEED your whole business FIGURED OUT TO START.

Most people get stuck because they think they need the perfect name, polished brand, website, media kit, pricing, content plan, confidence, and local business relationships before they can begin.

But that is exactly why the idea stays an idea.

The better way to start is smaller and smarter: build the Instagram guide first.

Learn what you like posting. Find your voice. Start showing up locally. See what people respond to. Begin building relationships with restaurants, shops, wellness studios, hotels, realtors, and local brands.

The City Guide IG Starter Kit gives you the structure to do that without guessing. You’ll get the lessons, templates, launch plan, content prompts, media kit, pitch scripts, and 90-day roadmap to start your local guide with clarity before investing in a full website or bigger business build.

GET THE STARTER KIT

YOUR IG STARTER KIT

INCLUDES

A woman with red hair sitting on a white outdoor sofa, taking a photo with her phone. She is wearing a dress with red floral patterns. The setting is an outdoor space overlooking the ocean, with trees and a sandy beach visible in the background.

↓

EVERYTHING YOU NEED TO START your local Instagram guide WITH A PLAN.

Digital tablet with a stand displaying the word "hello" on the screen.

A 31-LESSON IG ROADMAP

A step-by-step path that takes you from “I have an idea” to a clear, launched local Instagram guide.

Illustration of a smartphone with a green case and a large screen, shown at an angle.

30 CUSTOMIZABLE CANVA GRAPHICS

Starter templates so your account can look polished without hiring a designer or staring at a blank Canva screen.

Three pieces of torn paper with handwritten love notes, saying "Oh Me," "Oh My," and "You're the apple of my eye" with a heart.

A LOCAL CONTENT SYSTEM

Content pillars, caption prompts, post ideas, weekly series, and batching tools so you always know what to post next.

Open notebook with the words 'GAME PLAN' written on the pages, along with arrows, numbers, and circles representing a strategic plan.

LAUNCH & GIVEAWAY STRATEGY

A simple plan for introducing your guide, creating early momentum, and getting your account in front of the right local audience.

A digital illustration of a piece of paper with 'SCRIPT' written at the top and lines underneath, resembling a script or written document.

MEDIA KIT & PITCH SCRIPTS

Templates and guidance to help you start reaching out to restaurants, shops, hotels, wellness studios, realtors, and local brands.

Illustration of an old-fashioned desktop computer with a monitor, keyboard, and simple icons on the screen.

A 45-MINUTE STRATEGY CALL

A one-on-one call with Lindsay to talk through your city, your positioning, your Instagram plan, and your next best move.

START YOUR CITY GUIDE

MEET YOUR GUIDE

A woman with red hair smiling and leaning on a vintage wooden and cream-colored surf-themed vehicle with the words "Laguna Surf Lodge" on the side, in front of a building with windows and wood paneling.

Lindsay DeLong

FOUNDER AND CEO

I started Laguna Beach Living because I loved my town and wanted a better way to share the restaurants, shops, events, stories, and local businesses that made it special.

That one Instagram account grew into a full-time media business with a website, newsletter, paid partnerships, press trips, and a local community that actually uses it.

It also became the foundation for City Living Network, a national network of women building local guides in their own cities.

After launching more than two dozen city guides across the country, I created the City Guide IG Starter Kit to give you the clear, lower-lift starting point I wish I had.

Inside, you’ll learn the same framework I’ve used to build, launch, grow, and monetize local city guides, simplified into an Instagram-first roadmap so you can start with clarity.

More About Lindsay

SUCCESS

STORIES

  • A sunny tropical beach with footprints in the sandy shore, calm ocean water, lush green bushes, and tall palm trees, with mountains and clouds in the background.

    A city guide built around local stories, events, and community connection grew into a trusted platform with annual advertisers and real-world gatherings.

    Maui Makai

  • A red sign hanging outside a white wooden building reads 'Mast Store Candy Barrel' and 'Over 500 Candy Favourites'.

    Within 19 hours of launching, Best of Boone secured a $1,750 advertising partnership, showing what can happen when a local guide has clear positioning from day one.

    Best of Boone

  • A beach scene with colorful sunset sky, ocean waves, hillside houses, and vibrant plants and flowers in the foreground.

    One local Instagram account became a full-time media business with a website, newsletter, paid partnerships, press trips, and a loyal local audience.

    Laguna Beach Living

  • Crowd of people walking and sitting in an outdoor shopping or dining area at dusk, with a mountain range and a colorful sunset sky in the background.

    Built in a market full of local restaurants, shops, wellness studios, and outdoor lifestyle content, Locally Boulder shows how a city guide can give a community one beautiful place to discover what’s local.

    Locally Boulder

WHAT’S

INSIDE

HERE’S WHAT YOU’LL work through in the 31-lesson STARTER KIT.

  • Define your city guide concept from the ground up. You’ll choose your niche, name, handle, content pillars, voice, one-sentence definition, Instagram bio, and learn why local businesses partner with city guides.

    You’ll also get a Quick Start Checklist so you know exactly where to begin.

  • Create the look and system for your guide. You’ll build your starter visual direction, customize 30 Canva graphics, learn how to shoot cohesive photos, and create captions that sound useful, local, and like you.

  • Follow a focused four-week launch plan. You’ll learn what to post first, how to introduce your guide, how to plan a local giveaway, and how to coordinate the emails, captions, and graphics that help get your account in front of the right people.

↓

  • Build consistency after launch. You’ll get a post-idea bank, Instagram growth tactics, a batching system, and a week-by-week plan to build momentum, authority, and local recognition.

  • Learn how to start creating local partnership opportunities. You’ll start with trades, build your media kit, send a cold pitch email, set starter rates, and learn how to package simple offers for local businesses.

  • When you’ve worked through the kit, you can book your included 45-minute strategy call with Lindsay to talk through your city, your Instagram plan, and your next best move.

GET THE STARTER KIT

↓

CHOOSE YOUR starting point.

Get instant access to the full City Guide IG Starter Kit, including all 31 lessons, Canva graphics, media kit template, pitch scripts, the 90-day roadmap, and your included strategy call.

COURSE CLOSES FRIDAY, JUNE 12 AT 11:59PM, PST.

PRICING

Close-up of white paper sheets with abstract gray background.

PLANS

PAY-IN-FULL
$497

GET THE STARTER KIT
Close-up of white, angular partitions or shelves with a plain beige wall in the background.

3 MONTHLY PAYMENTS
$179/m for 3 months

START WITH PAYMENTS

  • No. This is built specifically for launching on Instagram first, so you can test the idea before investing in a website.

  • No. Local businesses care about reach to their exact customers — a small, hyper-local audience is often more valuable to them than a big scattered one.

  • Smaller cities often work better. Less competition, more loyalty, easier relationships with local businesses.

  • You don't need to be. Your phone is your camera, Canva is your design tool, and the 30 templates do the design heavy lifting. If you can type a caption, take photos on your phone, and edit a Canva template, you can get started.

& ANSWERS

QUESTIONS

  • You can work through the lessons in a week or two. The 90-day launch plan is exactly that — 90 days, mostly two or three focused hours a week.

  • No. The City Guide IG Starter Kit teaches you how to start your own Instagram-based local guide independently. It does not reserve a city within City Living Network, include territory exclusivity, or include a done-for-you website or custom brand build.

  • Yes. If you decide to apply for the full City Living Network website/network option later, your Starter Kit enrollment can be credited toward that investment if your city is still available and you’re approved.

  • The Starter Kit teaches you how to position your guide, create useful local content, build a simple media kit, and begin pitching starter partnerships. It does not guarantee income, but it gives you a clear path to start creating opportunities with local businesses.

GET THE KIT TODAY

↓

IF YOU’VE BEEN WAITING FOR A CLEAR SIGN TO start your city guide, THIS IS IT.

The City Guide IG Starter Kit gives you the structure, templates, roadmap, and support to finally launch your local guide on Instagram with clarity.

A collection of digital screens including smartphones, tablets, and laptops displaying various travel, lifestyle, and city-themed images and texts.
GET THE STARTER KIT

Open enrollment closes
Friday, June 12 at 11:59pm, PST.